
Fiverr, the world’s largest freelance platform, is introducing new AI tools that will assist gig economy workers in growing their businesses and becoming more productive. The company will enable freelancers to train AI using their own previous work and pre-define tasks without sacrificing control of their content.
Empowering Freelancers with AI

Earlier, at an event, Fiverr discussed new initiatives to assist gig workers in utilizing the application of AI tools based on generation. The key feature, which is referred to as “Personal AI Creation Model,” will allow freelancers in fields such as voice-over work, graphics, and other creative fields to train AI using current work. Employees can charge rates for buyers who want to hire AI-generated output, including graphics, coding, and promotional content.
Fiverr CEO Micha Kaufman emphasized that the goal is to “make freelancers irreplaceable, not obsolete.” He noted that these new tools would help workers scale their business while ensuring they continue to receive proper credit and compensation for their creative output.
Discussing the Effects of AI on Gig Workers

The rise of generative AI has created big problems for freelancers those in writing, coding, and design fields. Tools like image generators and ChatGPT have raised the bar making it harder for gig workers to find steady work. To tackle this issue, Fiverr has come up with a solution: letting its freelancers use AI to their advantage. This approach allows them to train models using their past work, which they can then sell.
The Personal AI Creation Model: A Simple-to-Understand Explanation
Fiverr’s new system freelancers will have the choice to construct AI models from their previous work, be it drawings or codes. Freelancers own the work created through such models, be it song lyrics, artwork, or digital ads. Buyers may opt for AI work, human-created content, or a mix of both. While few top-tier freelancers will be able to create these AI models in the beginning, Fiverr has said the program will eventually be rolled out more widely. The Personal AI Creation Model will be $25 per month, and freelancers can use it to automate aspects of their workflow and get ahead.
Guaranteeing Freelancer Safety and Management
Fiverr guarantees that freelancers’ information will never be utilized to train in-house AI models that might compete with them. The Personal AI Creation Model can be turned off at any moment, and if a freelancer decides to do so, they will still be able to access any content produced by the model. Fiverr will only gather aggregated, anonymized data to enhance the performance of the platform, not to replicate freelancers’ creative work.
In addition, Fiverr is introducing the “Personal AI Assistant” for freelancers at $29 a month or bundled with Fiverr’s Seller Plus Premium subscription. The AI chatbot will help with routine tasks, such as customer service, and provide actionable information regarding a freelancer’s past interactions with customers. Freelancers will, however, have the option to personalize how the assistant works by setting up some guidelines on what it can and cannot respond to.
Fiverr’s New Initiative: Share Ownership for High Achievers
In addition to its AI efforts, Fiverr is introducing a program to reward its highest-performing freelancers with Fiverr shares, the publicly traded company. While the specifics of how many shares or under what criteria they will be given are still unknown, Fiverr hopes that this will further encourage freelancers to excel on the platform. Fiverr’s stock price has gone up and down over the past year. However, the latest changes suggest the company is heading for better times ahead.
Conclusion
Fiverr’s entry into AI marks a big change in helping gig workers use tech in their own work. By letting freelancers train AI on their projects and giving them ways to grow their output, Fiverr aims to stay important in the changing gig world. But, like with any new tech, freelancers should think hard about the good and bad points before they jump into using AI for their jobs.
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