In the present day and age, we live in a digital world where getting noticed is more important than ever, especially on professional networks like LinkedIn. With automation, in combination with Artificial Intelligence (AI) taking control of our output, the human touch: the authentic, real connections, and human value is the most critical differentiator among the “noise.” This book will help you create a LinkedIn profile that will not only reach the top 1%, but will show your real professional self so that it can pass the AI filters and reach human purveyors.
Writing an Employee-Centric LinkedIn Profile
Get rid of boilerplate keywords, phrases, and jargon. To truly be remarkable, your LinkedIn profile needs to be a story – your story.
1. The Headline: Your Unique Value Proposition (Not Just a Job Title)
Instead of: “Marketing Manager at XYZ Corp.”
Try: “Driving Growth with Data-Driven Marketing Strategy | B2B SaaS Partner| Leading Teams to Achieve Above Goals”
Your title needs to be a succinct but powerful statement that communicates your value, your passion, and your expertise at the same time. Use a combination of keywords for your profession with some action verbs to describe what you have accomplished.
2. The About Section: Your Professional Story
This is not a summary for a resume. This is your opportunity to craft a great narrative of your career, your inspiration, and your dreams.
- Begin with a Hook: Begin with a sentence that captures and declares something regarding your career purpose.
- Show, Not Tell: Rather than saying that you are a problem-solver, tell us that you solved the following problem and the good that resulted.
- Inject Personality: Make your own voice heard. What makes you unique? What are you most passionate about in your industry?
- Place Numbers on Your Achievements: Whenever you can, place numbers and statistics to provide proof of your contribution. (e.g. “Increased sales by 20%”, “Managed projects with a $500k budget”).
- End with a Call to Action: Ask for connections, ask for work, or say you are open to new projects.
3. Experience Section: Beyond Job Titles
This is where profiles fail the majority of the time. Sure, appeal but don’t just provide your job title. Highlight your achievements, and what you did.
- Action Verbs are Your Friends: Start every point with a strong action verb (e.g. “Spearheaded”, “Orchestrated,” “Transformed”, “Pioneered”).
- STAR Method – In Brief: Whenever possible, for every job, use a STAR (situation, task, action, result) type of methodology. In a flight’s worth of words state the situation or problem, the action, and the numeric result.
- Show Progress: Highlight how your work and contribution increased in each role.
- Insert Multimedia: Insert relevant presentations, projects, articles, or even short video clips that display your work.
4. Skills & Endorsements: Beyond Generic Listings
While keywords may be beneficial for search purposes, you want to have a list of skills that diversifies and accurately reflects your skill set .
- Identify Niche and In-Demand Skills: Investigate what skills are in demand for your niche.
- Get Real Testimonials: Ask managers and peers if they can certify skills you really did use.
- Skill Assessment Tests: LinkedIn offers skill assessment tests. Acing them can highly increase your credibility.
5. Recommendations: Your Social Proof
Recommendations are gold. They are true recommendations from other people that speak highly of your skill and work ethic.
- Be Strategic: Compiling referrals and references from colleagues, superiors, and customers who can comment on specific skills or projects.
- Offer to Reciprocate: A genuine promise to help someone every once in a while spurs that person onto help you back.
- Quality over Quantity: Several well-chosen, detailed recommendations are far more useful than a big list of vague ones.
6. Connect Emotionally: The “AI-Proof” Factor
This is probably the most critical factor in having your profile hidden from computers and completely distinct to human beings.
- Share Thought Leadership: Don’t re-share the posts without your comments, share your comments and thoughts. What are your ideas around the subject?
- Post Wisely: Partake in the conversation with meaningful, thoughtful posts to develop discussion; not without meaning.
- Post Original Content: Post your own content regarding issues you care about or have a lot of expertise in. This signals your in-depth knowledge and original voice.
- Reach Out Honestly: Make reach-out requests personal when you make them. Mention something on their profile or something you both have in common.
- Join Groups: Join the target LinkedIn groups and share on a regular basis.
The Anti-AI Detector & Anti-Plagiarism Playbook
- Personal Anecdotes and Stories: Personal stories do not work well with AI. Keep your stories, experiences, and lessons personal.
- Original Insights and Perspectives: Do not paraphrase other writers. Share your own original perspective on trends within an industry, best practices, or the future.
- Figurative Language and Idioms: They are used more situationally and organically by human writers, introducing personality and naturalism, whereas AI might be capable of generating them.
- Variation in Sentence Length and Structure: Human writing will have a combination of short, staccato sentences and longer, more complex ones. AI generates more consistently structured sentences.
- Show, Don’t Just Tell: As noted earlier, specific instances and descriptive data are more difficult for AI to mimic in a genuine manner.
- Proofread with care: While software can catch grammatical errors, a human proofreader can smooth out nuance, improve flow, and leave space for your own voice to come through.
By putting value on the front, authenticity, and actual conversation, you’re not just algorithm-fueling your LinkedIn profile, but creating a solid personal brand that speaks to human beings. Not only does this make you one of the top 1%, but it also makes your online presence distinctly yours, AI-imperceptible, and bound to be impactful. Start crafting your people-first LinkedIn masterpiece today!
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